Never has TikTok been more popular than it is right now. When it debuted in 2016, it was already well on its way to success, and it seems to have strapped on a rocket with the acquisition of Musically in 2018. The number of businesses advertising on TikTok has consistently risen year over year, and this figure is expected to exceed that of other social media platforms such as Instagram by 2022.
TikTok is rapidly growing in popularity among marketers, owing to the fact that visual media is considerably more effective at engaging consumers than other internet marketing platforms. It’s more difficult to identify whether its popularity is due to the growth of mobile technology or to Teens’ broad usage of smartphone and tablet apps.
The majority of advertisers’ success on the photo-sharing site is due to TikTok’s advertising business, which leverages a data-driven advertising algorithm. The convergence of the two advertising systems enables multi-tier audience targeting, from basic demographic data to analytics on user activity and interests.
However, using this robust platform does not ensure the success of every campaign. Audiences remain fickle, and your marketing must go well beyond the standard “buy this now” strategy in order to differentiate yourself from the competition and attract new prospects and consumers.
Let’s have a look at how these seven tactics may help you get the most out of your TikTok advertising campaigns:
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1. Promote your most valuable content.
The traditional method that businesses use when creating fresh ad content is to meticulously write ad text and create calls-to-action that will have a major effect on their audience. If you want to have an effect on your advertisements, avoid this strategy while promoting on TikTok.
You already have an abundance of stuff that your audience clearly likes.
Analyze your organic posts to identify the photos that elicited the greatest interaction from your audience. Repurpose those postings as advertisements to get a significant increase in reaction from a larger audience.
Given the many factors involved in developing and targeting advertising, not every campaign you produce will be a smashing success.
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However, you may increase your chances of success by beginning with something you already know your audience enjoys.
2. Enhance your aiming abilities
TikTok’s ability to use the massive user data accessible inside its platform enables you to really target your audience within TikTok.
However, you must understand how to harness various features of the platform in order to make it really work for you and your company. Apart from the basic targeting processes, there are a few additional elements that may aid in focus narrowing.
You can then establish a bespoke TikTok ad audience comprised only of visitors to your website. Additional modifications may be applied, such as targeting just visitors who completed a certain activity or abandoned their carts.
By using sophisticated targeting options, you can ensure that your ad is seen by the most appropriate audience groups, hence increasing your click-through rates. When you target individuals who are more likely to convert, and your click-through rates rise as a result, your cost per click rate decreases as well.
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Spend additional time playing with TikTok’s audience targeting options since they have the potential to significantly affect the success of your campaign.
3. Avoid making your advertisements seem to be advertisements.
If you want to increase engagement and click-throughs with your TikTok commercials, avoid making them appear like advertisements.
Your audience is considerably more likely to react to articles that seem to be natural material than to ones that are overtly promotional of your products. It is vital to include real people in your films; videos with faces get 25% more likes than other sorts of material.
Assure your audience that you are not continually attempting to sell them anything. While some may appreciate the marketing efforts, you should still strive to deliver the most natural experience possible. As a result, plan your advertisements wisely. When you’re ready to launch a new TikTok ad, begin making organic, high-value posts that correspond to your ad’s topic.
Following the launch of your advertisement, create a few identical organic postings. By developing a theme for your campaign, you can ensure a seamless transition between comparable paid and organic advertising.
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4. Incorporate a call-to-action button
When creating a TikTok advertisement, you have the option of including a call-to-action button near the picture description (bottom right of the image.) This CTA button is located in the same location as the one used for Facebook advertisements. The button provides you with numerous options for your call-to-message. action’s
5. Use video to promote
Users immediately pay attention to videos since they stand out from the surrounding material. People like viewing videos, regardless of their length. Within the first few days of TikTok’s video launch, over 10 million videos were shared. When you show your consumers’ product videos, they are almost twice as likely to make a buy, particularly when combined with a call-to-action button.
Uncertain where to begin when it comes to producing high-quality video? Utilize a platform such as SnapTik, which allows you to download TikTok videos without a watermark for free. Once you download a few TikTok videos you can create mashups of all the best moments and share them on your TikTok account.
If you’re having difficulty coming up with content for a video, look to your audience for inspiration. User-generated content is a very effective method of establishing trust with your community. Curate their movies or get footage of your customers using your items on-site or at events. Then, capitalize on their passion for your company by promoting those videos with advertisements get TikTok followers
