The Tag Coverage summary can provide insights for up to 10,000 web pages. This feature lets you see which tags on your site are firing correctly and which ones are not. You can find it in the Google tag section of Google Ads, Google Analytics, or directly in Google Tag Manager (GTM).
What is Tag Coverage?
Tag Coverage is a tool within GTM that summarizes the status of your website’s tags. It’s especially valuable for sites running multiple tags or for checking recent updates to ensure everything is functioning as expected.
The summary provides details such as:
- Total number of tags on the site
- Tags currently firing
- Tags not firing
- Tags with no data
- Pages without tags
How to Access Tag Coverage in GTM
- Log in to your GTM account.
- Choose the container you want to review.
- From the left menu, click Tags.
- Select Tag Coverage.
How to Use the Tag Coverage Summary
- Spot non-firing tags: Identify tags that are not working and troubleshoot configuration issues.
- Review page data: See which pages have tags and which don’t, then add or improve tracking where needed.
- Optimize performance: Adjust tag settings or triggers to ensure accurate tracking and better website insights. For more information, contact Web Believers!
Frequently Asked Questions (FAQs)
Q1. What is Google’s Tag Coverage summary?
Tag Coverage is a feature in Google Tag Manager that shows which tags are firing on your website and which ones are not, helping you monitor tracking accuracy.
Q2. Where can I find the Tag Coverage summary?
You can access the Tag Coverage summary from the Google tag sections in Google Ads, Google Analytics, or directly in Google Tag Manager.
Q3. How many pages can the Tag Coverage summary report on?
It can report on up to 10,000 pages of your website.
Q4. What information does the Tag Coverage summary display?
It shows the total number of tags, how many are firing, how many are not firing, tags with no data, and pages with no tags.
Q5. Why is Tag Coverage important for websites?
It helps ensure proper tracking, troubleshoot errors, and optimize tags so that all important actions and events on your site are accurately measured.
Q6. How can I fix tags that are not firing?
If a tag isn’t firing, you can check its configuration, review triggers, and adjust settings in GTM to ensure it works correctly.
Q7. Can Tag Coverage help optimize website performance?
Yes. By identifying missing or non-firing tags, you can improve data collection, enhance tracking accuracy, and refine your digital marketing insights.
Q8. Is Tag Coverage useful only for large websites?
No. While it’s especially helpful for complex or enterprise sites with many tags, smaller websites can also benefit from ensuring their tracking is properly set up.
