ECommerce is thriving all over the world. Physical stores are setting up their online stores while new businesses prefer online stores over physical setups. Despite the attraction in eCommerce, you have to run promotions to get the most out of it.
To engage customers, you have to think out of the box. For instance, you can use video marketing to attract more buyers. However, you need the right tools to do so effectively. If you want to create a stunning video ad easily with a free online video editor, click on this link.
Apart from video marketing, there are many other ways to promote your eCommerce. In this article, we will share a few ideas about eCommerce marketing. online video editor
1. Social Media is the Key
Social media marketing is one of the most rewarding marketing efforts. The return on investment (ROI) is more than you can imagine. Moreover, it gives you immediate results. You don’t need to wait too long to enjoy success.
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Make sure that you don’t force yourself to use all social media platforms. However, you must ensure your presence on the networks that buyers are using. You can get these statistics using various tools like Google Analytics.
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However, to stand out from the crowd, you must make sure to post engaging content. For example, you can use an online video editor to create exciting videos. Be consistent and you will get amazing results.
2. PPC Advertising is Useful
Pay-per-click advertising is still a popular choice among eCommerce stores. Firstly, you need to ensure that it is a cost-effective method for you. You can do this by comparing the cost of a campaign and the number of sales. It will give you an idea if it’s suitable for you or not.
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As for where to advertise, Google AdWords is the best option. It allows you to create an ad and place it by winning the auction. Most importantly, you should link AdWords and Analytics to get the most out of it.
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Apart from search engines, social media platforms also allow you to run PPC ads. From Facebook to LinkedIn, you have many options to run your ads. Click Here: kuttyweb
3. Connect With Influencers
This is something relevantly new and extremely effective. Making a partnership with an influencer can do wonders for you.
Start with contacting relevant blogs that are happy to feature your products. It can give you hundreds of visitors easily.
Moreover, you can contact social media influencers. Similar to television stars, they have a huge influence. They can portray your products in their videos and help them to hit record sales.
4. Don’t Ignore Podcast Advertisement
People usually ignore this marketing method. Remember that it is not mandatory to run visual ads. There are many examples of using podcast ads successfully.
Now, you can directly contact podcasts to talk about the possible collaboration. Otherwise, you can use a service that connects brands with podcasts.
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Place your short ads at the beginning or end of a podcast. If you want to run a long advertisement, consider the mid-roll advertisement. However, mid-roll ads are usually expensive compared to pre or post-roll advertisements.
5. Sell Across Multiple Channels
Never stick to only one channel. According to a study, when you sell through more than three channels, you get 144% more sales.
Marketplaces usually have more traffic as compared to an online store. It improves your visibility resulting in more sales. Ultimately, you get more profits.
However, you have to consider every selling channel carefully. Each platform has a unique set of visitors. Once you sell through these platforms, you earn their loyalty. Ultimately, they will come to your store for more products.
6. Make an SEO Plan
When you sell from an online store, you get less traffic as compared to marketplaces such as Amazon or eBay. To get more traffic, you must have an effective Search Engine Optimization (SEO) strategy.
Using SEO keyword tools like Ahrefs or Google Keyword Planner, you need to plan your keywords. Make an SEO plan according to these keywords. Ultimately, you will see increased traffic meaning more sales.
7. Make a Blog and Take Advantage of an Online Video Editor
Making a blog is not an innovative idea but still useful. It builds trust and authority. Moreover, it helps in getting more traffic to your website.
Starting a blog is extremely easy. Find a relevant topic and start writing. If you are not sure about the topic, you can search frequently asked questions and write about them. You can also embed videos in your blogs to improve engagement. When it comes to this, an online video editor can help create your own videos easily.
8. Use Email Marketing
If you want to target a specific audience, this is the best option for you. It allows you to engage with your audience and give them appealing offers.
Using a pop-up promotion window, you can get the buyer’s email. Otherwise, you can ask for an email at checkout as well.
9. Product Reviews are Important
To build trust, you have to get as many reviews as possible. While buying online, people can’t see the seller or their store. Many factors impact their purchasing decision. And reviews are one of them.
Buyers usually pay attention to your product when you have a lot of reviews. More importantly, they like to see positive ones. Hence, you should have 4 to 5 stars to attract buyers. If possible, you can also record some of your customers’ feedback, then combine those clips with an online video editor. Videos often attract more audience than plain text, so this is a great way to reach more potential buyers.
When someone leaves your website without making a purchase, you need to retarget your ads. For this purpose, you place a cookie on the visitor’s computer. When they visit another website, the cookie ensures that your ads show on their website.
This process gives the extra push to your visitors to make a purchase. Moreover, it is extremely effective when you consider the visitor’s needs. For instance, instead of showing your brand, you need to show a product of their interest.
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Ad retargeting works perfectly when you offer a promotion. However, you must provide a clear call-to-action (CTA).
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