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Make Final Decisions about Your Data Reporting Cadence
First things first—you need to create the tool or dashboard that you will use to analyze campaigns. We think there…
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Perform Basic Analysis of a Campaign
To see the full campaign view, go to the Facebook Ads and Pages application, or if you’re still in the…
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Understand Essential Advanced Tactics
Facebook offers a variety of supporting features that can help with the marketing of your Facebook presence. This week, we’ll…
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Refine Your Campaign Using A/B and Multivariate Testing
Now that you have a functional albeit basic dashboard and you know how to create an ad on Facebook, it’s…
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Impressions or Clicks? Which Is Better for You?
Are you having trouble deciding between impression-based advertising and click-through advertising? The answer lies in what you’re trying to achieve.…
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Review Your Work with Advertising and Start Anew
Facebook advertising is a great way to generate demand for your Facebook presence. Ads are currently the most inexpensive option…
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