Social Media

how to post a link on instagram story

For businesses, adding links in Instagram Stories can be a great way to drive traffic and increase website visits. But it’s not as straightforward as you might think. Instagram does not hyperlink URLs in a post caption unless you are running paid advertising. However, there are other ways to add links to your stories. Let’s take a look at how you can add links to your stories and why it’s important for businesses. 

How To Add Links To Your Stories?

Instagram does not hyperlink URLs in a post caption unless you are running paid advertising. However, Instagram does allow you to hyperlink to a website within Stories using the “Link” sticker, from the Instagram bio, as well as through Instagram Direct Messages (DMs).

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The process for adding links via stories is actually quite simple once you figure out where the link sticker is located within the app. Here are the steps for adding links via stories:

  • Capture or upload content to your story. 
  • Select the sticker tool from the top navigation bar. 
  • Tap the “Link” sticker to add your desired link and tap “Done
  • Place the sticker on your story — like our other stickers — and tap on the sticker to see color variations.

Once you have completed these steps, viewers will be able to click through directly from your story if they would like more information or if they would like to purchase one of your products/services!

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Why It’s Important To Add Links To Your Stories? 

Adding links in stories is an effective way for businesses of all sizes and types of industries to grow their presence on Instagram and increase clicks from their target audience. By providing viewers with direct access from a story directly back into their website or product page they will be able to drive more traffic back into their sales funnel – leading potential customers closer towards conversion.

Furthermore, by adding external links in stories users can increase discoverability across multiple platforms through SEO ranking which improves visibility within search results across various search engines such as Google and Bing.

Additionally, if someone shares one of your posts with friends or family then they will be able to click directly into your website without having any prior knowledge about you or your business since the link is embedded directly into the post itself! This makes it easy for viewers who may not be familiar with who you are yet but still interested in learning more about what services/products they provide so they can make an educated decision before committing themselves further down a sales funnel process.


Adding links in Instagram Stories is an effective way for businesses and brands alike, regardless of industry or size, to get more eyes on their content and potentially increase sales conversions from new customers who were previously unaware of their products/services before viewing their story with a helpful link attached! Plus, with Instagram’s easy-to-follow process for adding links via stories, makes creating engaging content for followers that much simpler! So don’t forget about this valuable tool when planning out next week’s content strategy!

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