We live in the digital era, where social media is a dominant part of our lives. It has become imperative for businesses to be present on social media and post regular updates. Although, it is hard to keep track of trends in social media marketing, as new platforms are constantly popping up. Previously unknown platforms are now mainstream, while others are declining in use. Of course, this means that there is a need for social media management tools to help organize and monitor everything. But today, so many different tools and services offer these services that it can be hard to know which ones are worth using. You can read this article to know which social media management tool is the best.
Why do you need social media management tools?
Imagine running several social media accounts, updating them daily, and interacting with your audience. Now imagine doing that while you are managing a whole team of people. The amount of time you’d save using the right social media management tools is staggering.
- Social media management tools help you save time by scheduling your posts in advance.
- You can use tools to help you find the right hashtags to reach a wider audience.
- Tools also help you track your analytics to know what’s working and not.
- Social media management tools can help you create and curate content.
- Tools also help you manage your comments and messages.
- Social media management tools make it easier to collaborate with team members.
Best social media management tools-
Social media management tools are a great way for businesses to manage their social media accounts and post updates in bulk. These tools allow you to schedule posts, monitor your brand’s performance, and engage with customers.
The following are some of the best social media management tools that are available online:
- Hootsuite: Hootsuite is a social media management tool that helps businesses and professionals to manage their social media. It has a powerful dashboard with all the features needed to create, publish, and analyze social content.
Hootsuite is the most popular and widely used social media management tool available today.
- It provides an easy-to-use interface that allows users to manage multiple profiles on various networks like Facebook, Twitter, LinkedIn, YouTube, etc.
- It also offers analytics tools that allow users to track content performance on each network and measure engagement rates.
- The user can also schedule posts ahead of time, so they don’t have to worry about timing when they are busy or away from their computer.
- 30-day trial available for new Hootsuite users
- You can get a monthly plan starting from just $49.
- It offers 20+ social network connectivity.
- Buffer: Buffer is very simple to use and has loads of features that make it a brilliant choice for businesses and individuals.
- Buffer is a social media management tool that allows users to schedule posts on various social media platforms.
- The tool also provides analytics on the posts’ performance and helps monitor the account.
- It is an amazing tool for marketers looking for a free solution to manage their social media accounts.
- Its plan starts at $5 per month.
- It has a 15-day free trial.
- Sprout Social: Its advanced features make it a business choice. Sprout Social is a social media management tool that lets you manage your social media presence from one dashboard. It offers detailed analytics and insights to help you understand the performance of your social media posts.
Sprout Social Features:
– Managing from one tool has never been so easy.
– Track customer engagement and identify trends in real-time
– Schedule posts ahead of time
– Automate tedious tasks with workflows and alerts
– You’ll get a free 30-day trial plan with all its plans.
- SocialOomph: SocialOomph is a free social media management tool that allows users to manage their social media marketing and analytics.
- It has a free plan that allows you to manage up to three social media accounts, including Facebook, Twitter, LinkedIn, and Google+.
- This tool can create a team and give them tasks. You can also set up notifications for each account so you won’t miss anything.
- It also provides analytics reports to know how well your posts perform.
- The paid plans start at $9 per month for five social media accounts and go up to $99 per month for unlimited social media accounts.
The Sendible social media management tool is a powerful yet easy-to-use tool that enables you to manage all your social media profiles from one place.
- You can schedule posts and tweets, respond to customers and track the performance of your content.
- Sendible is a social media management service designed for small businesses and individuals with little or no time to spare for managing their social media profiles.
- It offers a complete suite of tools for managing your profiles from one place, including scheduling posts and tweets, responding to customer messages, tracking engagement with your content, and more.
- The Sendible platform helps you save time by quickly posting across all your accounts in one go. This way, you don’t need to log in to each account separately and manually post the same thing over again.
- They provide a 14-day free trial.
Are you trying to manage your business’s social media accounts but don’t know where to start? Trust me. I get it. You can hire a digital marketing agency to get the job done for you, or else. There are a lot of social media management tools out there, and it can be hard to know which ones are the best. The good news is that I’ve tested many of them as a millennial entrepreneur. I have listed my top recommendations in this post so you have some ideas when choosing the right tool for your business. This information will also help you better understand your target audience.
Mohammed Azharuddin is Founder of Web Trainings Academy and Senior Digital Marketing Trainer. He has 10+ years in Digital Marketing & Web Technologies. He is also a Guest Faculty for Digital Marketing in Reputed B-School in Hyderabad. He is Avid Reader. Connect with him on Google+ or Facebook